SF News Levi’s Agrees to Pay $170 Million for Ten-Year Extension of Levi’s Stadium Naming Rights Deal Levi’s Stadium will continue to be called Levi’s Stadium until 2043, as the apparel company has agreed to re-up their naming rights deal for $170 million, even though they still have nine years left on their original deal.
Arts & Entertainment VH1 and Levi's Host First 'Rupaul's Drag Race' Finale Crowning In SF Thursday night, a select few fans of Rupaul's Drag Race who also happened to be employees of Levi's got to attend a very special viewing party of the Season 11 finale where all four finalists were in attendance along with several other contestants.
Arts & Entertainment Google Unveils Its Latest Wearable: A 'Smart' Levi's Jean Jacket At South By Southwest in Austin this week, Google and Levi's unveiled a smart jacket that the two companies have collaborated on, which will be available to consumers this fall for a cool
SF News Levi's CEO Asks Customers To Stop Bringing Guns Into His Stores San Francisco-based Levi Strauss & Co. stepped into the national debate on gun safety yesterday when company CEO Chip Bergh published an open letter asking that his customers stop bringing firearms into Levi's
Arts & Entertainment Video: Inside The Levi's Vault, A Literal Jeans Archive Levi's presence in markets, not to mention on Market Street, might be so ubiquitous as to fade into the background. Not for serious denim heads, as die-hard jean enthusiasts term themselves: For them,
Arts & Entertainment These Levi's Wedgie-Fit Jeans Aren't A (Intentional) Joke San Francisco-based Levi Strauss & Co is well known for human rights and labor crimes allegedly perpetrated in the factories that create their goods. And now they've chosen a new target for exploitation
Arts & Entertainment "Just Leave Your Neighborhood": Here's SFist Editor Brock Keeling's Ideal San Francisco To help celebrate the opening of the new Levi's® Store on Market Street, filled with nods to its hometown of San Francisco and its unique inhabitants, we're rolling out a series of posts
Arts & Entertainment Gallery: Levi's® Opens Gorgeous New Market Street Location This August, Levi's® is moving its hometown store from Union Square to the intersection of Market and 4th Streets in San Francisco. Given the brand's reputation for heritage and craftsmanship, it makes sense
Arts & Entertainment "Game Day is the Best Day": Here's 49ers Beat Writer Daisy Barringer's Ideal San Francisco To help celebrate the opening of the new Levi's® Store on Market Street, filled with nods to its hometown of San Francisco and its unique inhabitants, we're rolling out a series of posts
Arts & Entertainment "The Weirdness is a Good Thing": Here's SunsetSF Founder Robbie "MoPo" Kowal's Ideal San Francisco To help celebrate the opening of the new Levi's® Store on Market Street, filled with nods to its hometown of San Francisco and its unique inhabitants, we're rolling out a series of posts
SF News Glenn Beck Boycotting Levi's For Being Too Progressive Conservative talk radio host and general bag of wind Glenn Beck is not happy with our local denim maker's revolutionary new ad campaign. For Beck, the latest Levi's "Go Forth" TV spot, which
SF Restaurants, Food & Drink Alice Waters Would Like to Dress You For School, Pack You a Boxed Lunch Edible Schoolteacher Alice Waters is a charitable person, we know this because she selflessly runs her high-end locavore restaurant as a cover for her secret agenda of sneaking vegetables in to every elementary
SF News Levi's, Maybe Twitter HQ to Become Tourist Attractions? San Franciscans may be anti-corporate in their politics, but the nation's tourists who visit here just might be fascinated enough with our brands to make them stops on their sight-seeing trips. That's what
SF News Levi's Markets Dockers On Valencia Street Using Sidewalk Graffiti Allan Hough at Mission Mission broke some startling fashion marketing news today: Levi's made a return to Valencia Street to pimp "their Dockers brand via some ugly typography and a Facebook URL." What's
SF News Fashion Feud: Levi's Suing Dolce & Gabbana "Girl, hold my earrings," said San Francisco-based Levi's who filed a lawsuit in federal court in San Francisco last week against Dolce & Gabbana. It seems, according to SF Weekly, the Italian house
Arts & Entertainment The Levi's Thing on Valencia: Not As Shill-y as You Think So, the new Levi's pop-up thing (they're reluctant to call it a 'store,' and it's kind of not) in the former Slanted Door location on Valencia Street between 16th and 17th, is
misc Photo du Jour 301 Jennifer Siebel and Bevan Dufty share a guffaw during today's "501 Day," a benefit supporting Goodwill. If you bring in a pair of old denim to the Castro or Union Square Levi's stores,
