Followers of food news were scratching their heads in May when a press release revealed that Daniel Patterson's growing restaurant group had plans for a third location of his Alta CA concept in the soon-to-open Yotel at 1095 Market Street, just four short blocks away from the original Alta at 1420 Market. Even the Alta website shows the two locations side by side, with the new Minnesota Project location as well. But now Eater has some important clarification: the original Alta closer to Van Ness will be closing this fall and get replaced by the new Alta at 7th and Market. AND, Patterson's Jack London Square property, the six-year-old Haven, will soon be reborn as yet another location of Alta, come next spring.
The overall strategy, Patterson tells Eater, is to use Alta as a "growth vehicle" for his restaurant groups because now there are two. The Alta Group will encompass all his more casual dining and drinking spots, including the three Alta locations, Alfred's Steakhouse, Locol, and Plum Bar in Oakland. And the Daniel Patterson Group will include his two fine dining spots, Coi where Patterson gave up the executive chef reins last year to Matthew Kirkley and Aster, which is helmed by chef/owner Brett Cooper.
Patterson's shuffling of restaurants continues following last month's surprise news that the original Locol location in Oakland's Uptown neighborhood was closing. Locol remains in West and East Oakland, and a third Bay Area location is still in the works in the Tenderloin.
Alta at the Yotel, which will be both a ground-floor restaurant and rooftop bar owned in partnership with the Yotel, will debut this fall.