Tyler Florence, the TV-famous chef who opened Wayfare Tavern in San Francisco nine years ago, is set to open a second project in the city after several other Bay Area projects have proven to be false starts.
Florence hinted in the tweet below last month that he's opening a steakhouse called Miller & Lux "next spring," and he photographed a well-marbled, "antique" 38-ounce ribeye from an eight-year-old retired dairy cow. We now learn via the Chronicle that TyFlo's steakhouse is headed to Thrive City, the retail village surrounding the Chase Center for which Kaiser Permanente bought the naming rights.
“Antique” 38 day dry aged bone-in ribeye from an 8 year old retired dairy cow. R&D day for our new Steak house Miller & Lux coming to SF next spring. pic.twitter.com/k9m2siNGUt— Tyler Florence (@TylerFlorence) August 2, 2019
The only other high-profile chef who's announced a restaurant in Thrive City is SF's own Michael Mina, whose ever-growing empire also includes the recently opened Trailblazer Tavern at Salesforce Tower. Mina has plans to open a 16,000-square-foot food hall that has yet to be named, and the Chronicle earlier reported that it will have a rotating roster of chefs (sort of like Mina's erstwhile Test Kitchen in the Marina, which closed earlier this year), as well as three full-service bar areas.
The timeline for these projects remains unclear, and also opening on a rolling basis in the complex will be new locations of Dumpling Time, Gott’s Roadside, Nachoria, and Oakland's Belly. Inside the Chase Center itself, other local favorites will include Bakesale Betty fried chicken sandwiches, Tacolicious, and Glen Park's La Corneta Taqueria.
Florence's history of local restaurants projects includes a partnership with Sammy Hagar to revamp Mill Valley's El Paseo into a steakhouse in 2011 — that partnership dissolved sometime before 2016, with Hagar quoted as saying that Florence "seemed more interested in being a celebrity than in being a chef." Florence designed the entire menu at Wayfare Tavern in 2010 and continues to help promote it on Twitter, however his name is curiously nowhere to be found on the restaurant website these days.
There was also the short-lived Tyler Florence Rotisserie & Wine in downtown Napa, which closed after just a year in 2012 — though it spawned the Tyler Florence Rotisserie business that continues at SFO's Terminal 2. And there was a point at which Florence was eying a space at the Hotel Rex in the Tenderloin, though that did not get off the ground.
In the last few years, Florence has primarily been busy as the host of The Great Food Truck Race on Food Network, as well as co-hosting the last season of The Worst Cooks In America with Anne Burrell.