The new mini-neighborhood around the Chase Center in Mission Bay is going to be dubbed Thrive City thanks to a sponsorship deal from Kaiser Permanente.

As the Chronicle tells us via a new release, the "very long block" encompassing 11 acres around the new Warriors arena will get this new sponsored nickname regardless of whether anyone actually uses it in practice.

In Thrive City you'll find "Get Fit clinics, yoga sessions, farmer’s markets, ice skating, and much more," as well as Kaiser sponsored health screenings, immunizations, and healthy cooking demonstrations — though the continuation of any of the above will likely depend on how popular these offerings turn out to be. Also you can expect public art, and 29 new retail and dining venues.

The Warriors declined to say how much the Kaiser deal was worth, but Kaiser also will now replace Stanford as the team's official medical provider — a role the company already plays for the Sacramento Kings and San Jose Sharks.

Also roosting in Thrive City will be two new office towers already leased by Uber, so the complex will also double as a food court for Uber employees.

Per the Chronicle, "Other companies whose names adorn parts of the Chase Center complex are United Airlines, Pepsi, Google and Accenture, which have lounges and club space named after them."

The 18,064-seat sports and entertainment arena is set to open on September 6 with a joint concert by Metallica and the SF Symphony, followed by a Dave Matthews show on September 10.