The San Francisco Municipal Transportation Agency, overseers of the city's various methods of surface transportation, unveiled a new logo yesterday in hopes that we could all move on and forget the first 100 years of Muni breakdowns, taxi shortages and non-existant bike lanes. The new logo, which resembles something you might see on letterhead from your health care provider, is meant to evoke "the concept of paths," the logo's designer explained, while the Moving Forward Together tagline "exemplifies these ideas while positioning SFMTA’s continuing future growth and progress."

Designer Paul Miller's soon-to-be-iconic image, which can be tiled together to really blow your mind, was selected from over 45 others in Mayor Lee's ImproveSF contest that tapped local design talent for the pro bono work. The new logo will soon replace the incredible boring two-tone grey one on the SFMTA website, printed materials, buses, trains and signage — but probably not on those parking tickets slapped on your windshield. The agency would really like to leave that negative association with the DPT.

Said Muni Chief Ed Reiskin of the new logo: “As we move into Muni’s second century of operation, it’s time for a new look, one that reflects today’s SFMTA and our role in managing mobility in the 21st century."

Meanwhile, a Muni Diaries reader notes the new logo looks suspiciously like the one for Golden Gate Transit, and anyway this is a good opportunity to remind everyone that Muni's beloved squiggly line worm logo isn't going anywhere.

[Chron]