Inside Scoop's Paolo Lucchesi brings our attention to a new ad for American Express featuring French Laundry founder and Reese's Peanut Butter Cup lover, Thomas Keller. The commercial, drenched in music written by (the brilliant) Jay Wadley that sounds like it came out of The Hours, tells a story about Yountville (which, really, is just a gorgeous and wondrous place), French Laundry, and the power of seedlings and trees. (It also tells a story about you getting your ass deeper in debt. No offense to Keller or the fine people of Yountville, but don't get another credit card. They're ruinous.)