Custom swag seems like the first purchase for the tech businesses that have over-run the Bay Area. The branded Patagonia vest even become a running joke in San Francisco before the clothing company banned the icon look for techies and bankers, alike. But local service businesses are also perpetually in need of custom embroidered gear, like shirts, hats, and jackets to identify their employees on the job. SF's custom embroidery shops often get requests for Sonoma-based bachelorette gear, wedding gifts, and more. Why is this list free to read?