For one week only, Jack Daniel's is bringing a taste of its hometown—Lynchburg, TN—to SF with a pop-up General Store in honor of the brand’s over 150 year heritage. But this is no ordinary General Store.

Get trim and proper with local stylists and barbers at the Gentleman Jack Barber Shop. Learn about the art of barrel-making from a Jack Daniel's Barrel Man. Loosen your belt with downright delicious Southern cookin' at Miss Mary Bobo's. Execute like a craftsman at one of our daily demos hosted by your favorite local makers. Dial up your happy hour with daily DJ sets, take a VR experience tour of the nation's oldest distillery, and earn exclusive tickets to surprise nighttime events.

Step inside, grab a sweet tea, and take a journey with America's oldest whiskey.

One week only: July 16th-22nd
Sun-Tue, Thu-Fri 11pm-7pm; Wed & Sat 11pm-5pm
Open to the public 21+

Learn more at the event website here.

This post is brought to you by Jack Daniel's.