"Be present for our kids," these fliers reportedly popping up on Bernal Heights telephone poles read. "Put down your phone. Stop checking email. Limit screen time. Turn off your TV. Read books. Go outside. Enjoy!"

As you can see from the above tweet, the flier's sentiments are ones that SF-based author and Santa Clara University lecturer Gordon Young finds "insufferable."

One respondent to the tweeted photo noted the hand-written "don't tell me what to do" scrawled at the bottom of the flier.

And lest you think that that flier stands alone, here's another pole covered in even more bits of helpful advice:

[h/t Bernalwood]