Mark Zuckerberg, currently on paternity leave after the birth of his firstborn daughter last week, Max, posted the first of what could be thousands more baby photos today, of him on the floor with baby Max.

And not to make you jealous or insecure about your own social media clout, but in 40 minutes the photo has already garnered 3,000 shares and almost 400,000 likes.

Baby Max prompted Zuckerberg, as I'm sure you've heard by now, to announce the creation of an LLC to which he and wife Priscilla Chan plan to donate most of their Facebook stock in their lifetime, which in turn prompted the media to lash back at Zuck for essentially creating a tax shelter that won't necessarily have to be used for charity, as Forbes fully explains.

And we already made this joke, but...

In other news, and since we can't ignore the other Zuckerberg baby, they dressed Beast up for Hanukkah.