Carve out another plot in the startup cemetery. Secret, an app that's been around for just a year and was used for anonymous gossip from the minor to the disgusting to, occasionally, the slightly interesting, has announced that it will shut down operations.

"What an incredible journey," writes CEO and co-founder David Byttow in the dramatically titled Medium post linked to above. "I believe in honest, open communication and creative expression, and anonymity is a great device to achieve it. But it’s also the ultimate double-edged sword, which must be wielded with great respect and care. I look forward to seeing what others in this space do over time." Indeed, Sarah Lacy pointed out some of the percieved dangers of Secret in a fairly typical Pando blog attack here.

But at least Byattow got a Ferrari out of it all. As Business Insider reported in March, "during the series B round, Byttow and Bader-Wechseler [his cofounder] exchanged some of their stock for $3 million each. Byttow then promptly purchased a Ferrari, a toy he's wanted for a long time, sources say."

Though Techcrunch notes that the company somehow raised $35 million, it will be returning some of whatever's left. The app seems to have not caught on outside of its initial Silicon Valley incubation, where hot acquisition and trade secrets flourished. An actual "exciting" one was "Flurry is getting acquired by Yahoo. Not sure for how much," and a heavy redesign seems to have been a poor choice. For the most part, secrets included requests for sex and violent, offensive statements.

So, farewell, Secret! We hardly knew ye. Or we sort of already did, because you were a copy of Whisper, and then a copy of Yik Yak.


via Secret