Not sure how I missed this earlier, but San Francisco Pride scored serious points with one of their celebrity Grand Marshal picks this year — at least in the eyes of reality television watchers and everyone who likes to tweet at minor celebrities.

EJ Johnson, the out-and-proud, fashion-obsessed gay son of Magic Johnson and one of the stars of #Rich Kids of Beverly Hills on the E! Network, is headlining the parade this year, and he's sure to be wearing something that is #ForeverFlawless (one of his signature hashtags) and carrying an enormous designer purse. Below, watch him in a clip from The Wendy Williams Show.

EJ, who was a 20-year-old NYU student before catapulting into the spotlight over the last year and landing a lucrative deal with E!, is an outspoken force to be reckoned with, and it should be pretty funny when he takes to the main stage at Civic Center — though he may work the crowd to promote his growing brand as a style icon and fashion critic.

Though originally EJ was just a tabloid headline, after TMZ snapped him coming out of a club with a man on his arm and a big orange Birkin bag last year and ran a headline about Magic Johnson's son being gay, he has made a name for himself via the #Rich Kids show and definitely isn't living in his parents' shadow anymore — his mother, Cookie Johnson, has a denim line that he helps pimp, however.

"A lot of people ask me if I only get all this attention because of my dad," Johnson said to Daily Beast recently. "The answer is no. I know I’m an interesting-ass person. I have a lot of personality and I’m funny. I have a lot of energy."

EJ will be joined in the celebrity contingent by retired Congressman Barney Frank, writer and activist Janet Mock, and DOMA case attorney Roberta Kaplan. So, like I said, unless you're into politics, EJ is the biggest star!

On the Main Stage on Sunday, you'll find the likes of Taryn Manning of Orange Is the New Black fame, Jesika von Rabbit, and the completely rad L.A. band Hi Fashion.

See our complete Insider's Pride Guide here.