One Million Moms, which is a coalition of (we assume) at least one million mothers, has found the latest threat to the angelic youth of America: the Urban Outfitters catalog. Specificially, the controversial, headline-sparking girl-on-girl makeout session photographed for page two of the the debatably fashionable retail outlet's Spring lookbook. Writing in an exciting, exclamation-laden blog post titled "Trash Your Teen's New Urban Outfitters Catalog Today!", the moms lay out their call to action:
WARNING! The April 2012 catalog from Urban Outfitters has begun arriving in home mailboxes the last couple of days. On page two of this catalog is a picture of two women kissing in a face holding embrace! The ad and catalog are clearly geared toward teenagers.
Ignoring for a moment that many of us wouldn't have thought twice to look at an Urban Outfitters catalog, had One Million Moms not brought this sultry item to our attention — We might also point out that the catalog is geared towards people who enjoy novelty books, USB-equipped record players, and pre-cut jorts, but no one seems to be concerned about those items which some of us clearly find offensive.
The Moms continue:
Before your child has a chance to read the newest Urban Outfitters catalog call to unsubscribe from their mailing list at 1-800-282-2200, and then throw it away. When you call be sure to let them know why you are unsubscribing. Tell them you will also no longer shop at their stores if you hear this type of advertising continues. The content is offensive and inappropriate for a teen who is the company's target customer.
OMM, for the record, is the same group that suggested we boycott Glee by leaning on the show's sponsors at Olive Garden and Chili's. And they might even have a thing or two in common with the hipster supply company — Urban Outfitters' CEO Richard Hayne, who also owns Free People, Anthropologie and one terrible combover, is a noted supporter of Rick Santorum's failed presidential campaign.
Anyhow, for now, millions of American teens will have to ask their cool, older friends to drive them to the mall to buy clothes they will later regret. Just like they always have.