Oakley resident Madison Bednar, age 10, recently won the Doll for a Day contest sponsored by Mattel. She got an all-expense-paid trip to Mattel's SoCal headquarters, she got to help design a doll in her likeness, received a bunch of free Barbie stuff, and quite possibly took a major blow to self-worth in T-minus four or so years.
Sure, Barbie's are swell! We don't want to sound all angry-feminist about this. But what happens when Madison gets the doll in her likeness, except that she perceives it as somehow skinnier/prettier than she is (she's an adorable little girl, we should point out), and then starts to secretly fret about this? Anyway, maybe we're going to deep with this. We should just be complaining that Mattel can still run promotions with stone-age-like timespans Madison and her mom entered the contest in the fall of 2010, and it took like a year to even hear the news that she'd won. Who in the age of Twitter operates that fucking slowly anymore?
