FILM: Gary Hustwit, the director of the hip documentary Helvetica presents his second hip documentary, Objectified, which is about "our complex relationship with manufactured objects and, by extension, the people who design them. It’s about personal expression, identity, consumerism, and sustainability." Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. The screening runs through Sunday.

7 and 9 p.m. // Yerba Buena Center for the Arts (701 Mission St) // $10

MUSIC: The 31st annual Pride Concert Let's Get Loud!, kicks off Pride weekend, featuring the San Francisco Gay Men’s Chorus and their small ensembles The Lollipop Guild and Vocal Minority. The concert showcases "an astounding array of music spanning the rainbow spectrum."

8 p.m. // First Unitarian Universalist Church and Center (1187 Franklin St) // $15-35, sliding scale

THEATER: Based on the true story of businessman Joshua Norton, Emperor Norton: The Musical is a "hilarious tribute to San Francisco, its eccentric characters and the man who refused to let it be called 'Frisco!'" The musical, which originally premiered during the Dark Room's six-week, sold-out season in 2005-2006 and received rave reviews, runs through July 5.

8 p.m. // The Dark Room (2263 Mission St) // $20