Secondly, there's just way too much football in it. No, not all of us are football fans. In fact, some of us loathe football. And yes, the human drama surrounding the town and its denizens is realistic and moving, but still. The whole town lives for football, and it's just not something we can relate to in any way.
Despite all that, we watched the entire first season, and we watched the second season premiere last week, and were a little perturbed by one plot development that just seems like it was taken from a different show entirely. We're hoping it plays out in a satisfactory way come the second episode of the season, but if it doesn't, it doesn't bode well for the direction the series is going. The characters on the show are what kept us (barely) watching, so if they start to screw their stories up in ridiculous ways, they may just lose us completely.