The cherished Scott Beale brought to our attention the following bit of, well, awesomeness. We know, we know -- we’re no longer supposed to fall for ultra-annoying viral marketing bullshit. And producer JJ Abrams finally lost us. (Heh. Yeah. Sorry.) And, no, we have yet to see The Transformers, for which this clip is said film's trailer. But we're tired of doing the dance, so we give in, modern marketing scheme. And after several viewings, we can’t stop watching and wondering what the root cause is for this steroidal rage on poor, brittle New York City. Happy now?


Conspiracy theories after the jump.