SFist will throw in your lunch for the plane ride over if you go dressed as either Gothamists Jen or Jake and you send us your picture!

Those of you who want to watch DirecTV on your flights to the East Coast but who can't bear the trip to either the Oakland or San Jose airports are in luck! Fancy-pants low-cost airline JetBlue launches its much-anticipated SFO service today! Man, we love watching Bravo "Showbiz Moms and Dads" marathons when we're flying across the country.

The service starts off with four nonstop flights to New York's JFK airport, and one to Boston (one-ways starting at $164 for both cities) -- and starting July 27, we'll get direct service to Salt Lake City next (one-way $ 89). (Is there an underserved SFO-Utah market out there? Probably so!)

Let's hope JetBlue's ready for SFO -- their experience with those 11-hour delays back in February should be a good warmup for those mysterious "low cloud cover" days that plague the on-time statistics on the SFO runways.