"How much is this going to cost people to use?" we asked him. "Zero," he replied. We paused. It didn't compute. "How much is this going to cost people to use?" we said again, a little slower and louder (he's from the UK, so maybe he didn't understand us). "Zzzeeerrro," he replied. "We don't imagine it making money on the user end. As publishers, we will leverage it as publication platform, for partners, sponsors, advertisers. But we will not take subscription fees ... It's meant to be a community-building site, to strengthen and brand SF as an extraordinatry film and media scene. And you do that by enabling people and bringing them together. So it's an open forum." Cool!
After the jump: API-type info for the nerds.