SF News Half a Million More Tourists Are Expected to Visit SF This Year Than In 2025 SF has experienced two years of straight growth for the first time since 2019, with an additional 500,000 tourists expected to visit the city in 2026 compared to 2025, but hotel occupancy rates are still much lower than pre-pandemic levels.
Arts & Entertainment SF to Have First Rose Parade Float in Decades, But It Lacks the City’s Iconic Rainbow Flags SF’s new float will debut on January 1 at the 137th annual Rose Parade in Pasadena for the first time since 1978, but it falls flat in its omission of SF’s signature rainbows, landing as more of a marketing-driven tribute to local tourism than a reflection of the city and its colorful residents.
Arts & Entertainment ‘Outlaw’ Bernal Hill Swing Gets Featured In SF Tourism Ad Campaign A slick new prime-time TV ad features the beloved — but illegal — Bernal Heights Hill swing that Rec & Parks keeps tearing down, so we spoke to the person that just keeps putting the swing back up, about its newfound TV fame.
Business & Tech SF Tourism Board Launches New Ad Campaign to Sell City as Still Quirky and Fun Trying to counter several years of bad national press and a concerted effort by conservatives to single out San Francisco for urban ills that exist in many cities, SF Travel has launched its "largest ever" ad campaign to lure conventioneers and tourists back to town.
SF News Mayor London Breed and SF Travel Officials Head on European Tour to Drum Up Tourism San Francisco Mayor London Breed and officials from San Francisco International Airport and the San Francisco Travel Association are headed out on a 10-day tour of the Continent in an effort to combat negative press about SF becoming a hellhole.
SF News Tourism Dip Expected As Moscone Center Set To Close For Expansion The San Francisco tourism industry, accustomed to recent boom times, is about to shift gears as it prepares for the loss of business generated by the city's largest convention center operation. In April,
