Social media is going crackers over a very cheesy saturation ad campaign spreading takeover Lunchables ads all over Muni buses, and some people just don’t have the appetite for this.

We all recall the Augusts and Septembers of our bygone childhoods, when the dreaded return to school at least brought the comfortable consolation of familiar ad campaigns from favorites like Trapper Keepers, Critter Sitters, and Wrangler Jeans. But what do the schoolchildren get in our current dystopian era of malnutrition and parents struggling through the income inequality era?

Those kids get Lunchables ads, now slathered in takeover advertising all over Muni buses across San Francisco, reminding the children that they will not be prepared a proper lunch with any love, nor will they be taken to school by a district that cares enough about them to spare them the horrors regularly encountered on SF Muni.

Some are saying there’s a “Lunchables bus” in San Francisco. Oh, there are many, many Lunchables buses in San Francisco right now, an endless buffet of promotions for chicken nuggets, pizza, and extra-wiener size hot dog matter.

There are so many Lunchables ads on Muni buses right now that you’d think that Andreessen Horowitz just gave Elizabeth Holmes $800 million to reimagine a Web3 Lunchable. Yet this is not the case.

Lunchables remain the intellectual property of Kraft Heinz (yes, they merged in 2015). The boxed snack-slash-meal was created for the latchkey kid era in 1988, and originally marketed under the Oscar Mayer brand, until Kraft eventually swallowed Oscar Mayer whole. This whole thing appears to be nothing more than an attempt to hype Lunchables in a back-to-school marketing campaign.

Will these Lunchables ads get the Billboard Liberation Front treatment, a la the 2012-era Muni Adbusters guerrilla parody campaign, which had hits like Fartine and Been Down on a Marine Letely? Maybe, maybe not, but that’s not going to tamper down the use of exterior advertising as a revenue source for Muni. After all, there’s no such thing as a free lunch

Related: Muni Bans All Political, Offensive, And Violent Advertising On Buses And Trains [SFist]

Top Image: Joe Kukura, SFist