Staying on FB while watching TV is about to get even easier.
Next month or maybe later because it's already behind schedule social media giant Facebook will launch its own television section, mercifully outside of users' news feeds.
CNet describes Facebook's expected TV content as higher quality than that of YouTube but not yet on par with your Amazon Exclusive Series or Netflix Originals.
CNet explains:
It [Facebook] reportedly has signed deals with Buzzfeed and Vox as well as social-cause-focused Attn and Group Nine Media (known for Thrillist, NowThis and The Dodo). The companies will make scripted shows running about 20 to 30 minutes as well as shorter clips lasting 5 to 10 minutes, and Facebook will own the longer episodes but not the shorter clips. All the video will include commercials.
The first show in Facebook's new lineup of scripted entertainment will be "Loosely Exactly Nicole," a show previously cancelled by MTV.
Bloomberg, meanwhile, claims that Facebook will offer its two billion users both scripted and user-generated content. Don't we already upload our dumb videos? It's unclear how user-generated content will differ from what's already on Facebook but we'll have to wait a month or so to find out.
Facebook has hired a bunch of TV executives to run this new and growing entertainment arm, aimed to dip into the massive television advertising bucket of money. While the company is funding original content shows now, it won't forever. With ads, Facebook Television is designed to fund itself.
There's no word on whether or not FBTV will run previously released full-length films like Netflix and Amazon do, but if it does, Facebook should definitely launch that feature by screening The Social Network.
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