The Sonoma-Marin Fair held it's now nationally famous, 29th Annual Ugliest Dog Contest on Friday and a winner has been crowned.

Behold Martha, a 125-pound Neapolitan Mastiff who beat out 13 other dogs for the title of World's Ugliest Dog. According to KRON 4, Martha is a 3-year-old who was left nearly blind by neglect. She was rescued from a Craigslist ad (of all godforsaken places) by the Dogwood Animal Rescue Project in Sonoma County, had several surgeries to correct her vision, and can now see. Martha was fostered by Dogwood's Shirley Zindler and has since been adopted by Jessica Burkard of Penngrove, California.

"Never did I imagine that she would be ending up on articles and onstage and on TV," Burchard told the New York Times.

As the winner of the contest, Martha and her minders will take home $1,500, a huge trophy, and planned media trips to NYC. The contest promotes the adoption of pets who may have been neglected and abused, celebrating the traits many consider to be ugly as beautiful and fun instead.

Not everyone gets it.

ABC 7 reports that this year's judges are media consultant Brian Sobel, illustrator Paige Braddock and NBC correspondent Kerry Sanders. And prizes aren't just awarded for hideousness. A "Spirit Award is presented to a dog and owner who have overcome obstacles and, or are providing a service to the community."

Here's a whole Today Show (weekend version) segment about the contest — with one host wearing green rain boots in the New York City studio:

If anyone is worried about Martha's self-esteem following her entry into the Ugliest Dog contest, much less her being crowned the winner, she's cool with it. "Martha thinks she's beautiful. We tell her every day," said Zindler.

Related: Election Scandal Threatens To Undermine World's Ugliest Dog Contest