It sounds pretty great: a swank rooftop bar overlooking SoMa and AT&T Park (walls) with a sleek design, curtained cabanas and designer cocktail menu. But there's a catch. There's always a catch.
The new 159-room Hotel VIA sits right next to the ballpark and boats a ground-floor Bar VIA open to the general public and offering a menu with price points that don't contain a comma.
Eater brings us the news that Hotel VIA also possesses a 3,000-square-foot swoon-worthy rooftop bar called "Rooftop at VIA." A mere glance at photographs of this airy spot will have you tossing on your trendiest sunglasses and racing to the King Street location for Instagram purposes before you get too excited, check your bank balance. The only way into RAV (tm: us) is to book a room at Hotel VIA (currently starting at $231.20 plus tax) or book yourself a 6-person cabana for $1,000.
It's not clear if that price tag comes with bottle service and a nacho bar, but it should.
Alternately, you can rent out the whole place for what I assume us an ungodly sum of money. Claims the website, "Host the event that everyone will be talking about for years to come!"
Years to come? Really? Does Beyoncé make a contractually obligated appearance because RAV is cute and everything, but it's a bar on a roof designed to further divide us by money.
VIA might want to slow its roll as it possesses one of THREE new rooftop hotel bars launching in San Francisco this year. While the other two (Mid-Market's Yotel and Proper Hotel) aren't open yet, we're guessing they don't charge a grand for the honor of breaching the front door.