College Humor brings us this delightful parody of the latest Apple launch video in which Chief Design Officer Jony Ive is recast as a kind of psychotic HAL (from 2001), and Tim Cook has a breakdown over the fact that the iPhone 7 doesn't have a headphone jack and is basically just a worse version of the iPhone 6.

It ends with him screaming "I miss Steve!!"

[h/t: Laughing Squid]

Previously: Apple's 'This Is 7' Ad Campaign Translates As 'This Is Penis' In Cantonese, Causing Much Laughter In China