New to the Bay Area, or maybe you're looking for a fresh perspective on your beloved city? Then look no further: we're delivering the ins and outs of one of San Francisco's best and brightest neighborhoods, South of Market (SoMa). It's an industrial and urban area filled with converted warehouses, art galleries, bookstores, trendy bars, chic furniture showrooms, and some of San Francisco's most celebrated restaurant and nightclub destinations.

Historically, an area created on the "wrong side" of the Market Street cable car track, full of factories and Gold Rush immigrant workers, it evolved into one of the most well-known areas in the 1990s: dot-com boom central. Since the sizzle cooled, many businesses associated with the boom have closed, but new tech companies have not been deterred from moving in. SoMa is a rejuvenated district where in 2012, the then young technology giant—Twitter—put down roots at the corner of Market and 10th Street, inspiring new businesses to move in to cater to young professionals and a long list of other tech companies following suit.

SoMa is also a magnet for visitors from around the world for its famed stretch along Eleventh and Folsom known as the heart of the gay leather and S&M scene, and home to the annual fetish street fest, Folsom Street Fair.

What SoMa lacks in terms of personal outdoor green space, quiet living quarters, and parking, it makes up for in gripping energy, trendy nightlife, and its thriving tech industry. Feeling inspired? For the latest SoMa listings, check out Zephyrre.com.

SoMa is one of 89 neighborhoods in San Francisco. With so many distinct areas, understanding the city's real estate market requires a nuanced and highly local approach. And as a business operating in San Francisco since 1978, with nearly 400 agents, Zephyr Real Estate is specially positioned to cater to your real estate needs, whether buying or selling.

For more personalized information, reach out to Zephyr today at 1.415.278.9600. They'll match you up with a team member who can land you squarely in real estate bliss.

This post is brought to you by Zephyr Real Estate.