As we learned back in October, La Boulange founder Pascal Rigo who sold his bakery chain and recipes to Starbucks for a cool $100 million only to reopen a few of its original locations under the name La Boulangerie de San Francisco is not a dude who can stop working. In addition to reviving his bakery in six spots around town, he took a job as Munchery's Chief Customer Experience Officer last fall, but it sounds like that didn't work out so well. As Eater reports, Rigo has already left the company after just five months citing, "I just did not share anymore their strategy for growth and their ‘vision’ for the future." What might that mean?!
Rigo contends that in the prepared-food delivery segment "Munchery is ideally positioned" to dominate, however he must have butted heads with Munchery CEO Tri Tran over how to make that happen.
In a statement to the Business Times, Rigo says, "We were just too far away on the overall strategy and vision going forward."
Munchery's spokesperson also have a statement saying,
Under his leadership and direction, we have elevated our menu offerings most notably through the launch of our Ready-to-Cook line of meal kits brought on new chef partners and laid the foundation for exciting projects, soon to be announced. La Boulangerie will continue as a key supplier of Munchery’s breakfast and dessert options, with Pascal remaining an important business partner to the Munchery team.
Rigo was responsible for bringing on Charles Phan and his ready-to-cook offerings on the app, per Eater.
In the meantime, the obviously not-retiring-soon Rigo is now freed up to start some new business, or to keep opening more bakeries.
This news comes quickly on the heels of this week's end of the line for Spoonrocket and we learn today via the Business Times that Spoonrocket has inked a deal to sell their food-delivery technology to Brazilian startup iFood.