The head of Apple's new streaming service is apologizing this week, after he suggested that woman, perhaps because they are woman (?) are confused by how to find music to listen to.

Record producer Jimmy Iovine is the co-founder of Interscope Records and Beats Electronics, the audio hardware/software company purchased by Apple in 2014, at which point Iovine became an Apple employee.

It was in that role that Iovine appeared on CBS This Morning Thursday, ostensibly to promote Apple's streaming music service. But while he was there, he made some remarks that had women shaking their heads — or their fists — at the 62-year-old impresario.

Explaining Apple's new ad campaign, in which Mary J. Blige, Kerry Washington, and Taraji P. Henson describe the service's playlist curation as like having a “boyfriend that makes you a mixtape,” Iovine said that “So I always knew that women find it very difficult at times - some women - to find music."

“I just thought of a problem," Iovine said during the interview. "Girls are sitting around, you know, talking about boys. Or complaining about boys, you know, when they're heartbroken or whatever. And they need music for that, right? So it's hard to find the right music, you know. Not everybody has the right lists, or knows a DJ or something."

Here's the entire segment:

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As you can imagine, the reaction was fast and furious, with everyone from Refinery 29 to Business Insider calling Iovine out for his remarks.

And Twitter...oh, god, Twitter. I'm not going to make you get carpal tunnel scrolling through a million pissed off tweets. I'll just leave this one here:

By the end of the day Thursday, Apple and Iovine were in damage control mode, with the company widely releasing a statement attributed to Iovine. Here it is:

We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize.

You heard him, men! When you're sitting around complaining about boys, Iovine has just the music service for you, too! WHEW.

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