Uber's C.E.-bro Travis Kalanick has been on what reads to many as an apology tour, appearing on The Late Show With Stephen Colbert, posing for a piece of corporate portraiture in Fast Company ("Admit it," the magazine implores, "you love Uber"), and now appearing, all smiles, at a friendly little fireside chat with Salesforce's Marc Benioff during this week's Dreamforce conference.

In video of that appearance below, Kalanick lays out his typical vision: "If every car in San Francisco was an Uber, there'd be no traffic," and refers to delivery as his new "jam." He also weighs in on the big picture. When it comes to autonomous cars, "Am I going to be part of the future or am I going to resist it? We don't want to be like the taxi guys that came before us."

Overall, The Chronicle seems to think he "fumbled" on his new nice-guy image, recapping the following exchange:

“How do we know Uber has a heart?” Benioff said.

“How do we know Uber has a heart?” he said nervously. “My (own) heart is beating (rapidly) right now.”

“You know it when you see it,” Kalanick finally said. “We are a company that employs tens of thousands of people so there must be something there.”

“I’m still the scrappy entrepreneur,” he said. “That’s who I am. My last company, we had 12 people. When your company gets big, the expectations get big too. If your company is going to grow, you have to grow.”

Also, if you were wondering about those rad-dude socks: They read "carpe diem."

Previously: Uber CEO Heckled By Cab Drivers On Late Show With Stephen Colbert