Five hours after a press event celebrated the "unveiling" of "pedestrian safety banners" on San Francisco light poles, yet another person was killed as they crossed an SF street.

At an 8 a.m. Wednesday, District 6 Supervisor Jane Kim held a press conference to unveil the 300 new banners.

“Vision Zero is one of my top legislative priorities,” Kim said in a statement announcing the campaign.

“These banners portray real residents and small business owners uniting across neighborhoods lines for a common goal--zero pedestrian deaths by 2024. I am committed to improving pedestrian safety not just in District 6, but in all of San Francisco.”

The banners, which are on 150 street poles across SoMa and the Tenderloin (you can see all the locations here), are just a few blocks from where a pedestrian was killed just a few hours after the media event.

According to the Chron, a pedestrian crossing Pine Street at Leavenworth Street was struck by a car at around 1 p.m. Wednesday.

An SFPD spokesperson says that the victim, 76-year-old Landa Lee, was struck by the 45-year-old female driver of an Audi SUV traveling north on Leavenworth Street as she turned left onto Pine.

“Pedestrians, bicyclists, and drivers need to look out for each other,” South Beach resident Debi Gould, who is featured on the banners, said in Kim's statement touting the campaign.

“We all share these dangerous streets together. Let’s all be responsible for the success of Vision Zero!”