The troubled last year for Sliderbar (2295 Market Street) which included several run-ins with the Health Department has led owner Ashwani Dhawan to rebrand the business after a brief closure last week, something we already had hints of. Hoodline spotted the switch, with some new signage calling the place Ovok Brunchery & Burgeria, and spoke to an employee about the changes.
The name is a combination of the Spanish word for "egg," ("ovo" versus "huevo") and the word "OK," and it signals the focus on the brunch part of the new menu, offering eggs and omelettes all day alongside new salads. Also there are some full-size burgers, a couple just like the popular ones on the Slidebar menu, the Veggie Vore and the Club Med.
The employee, not acknowledging any of the other motivations for the rebranding, says, "We listened to feedback from locals and saw a desire for healthier, natural food, with more local ingredients," and now the menu features "80 to 90 percent" organic ingredients, and grass-fed beef.
They've also done away with the high tables, and brought everything down to normal table height. New exterior signage is on the way this week.
A few doors down on Market Street, another restaurant with recent Health Department trouble, most recently known as Janchi (originally Barracuda), appears to have shut down permanently.
Sliderbar, meanwhile, still has two other Bay Area locations intact, in Berkeley and down in Palo Alto.