When the team at the West Hollywood-based meeting app Tinder got their hands on the most recent copy of Vanity Fair, they didn't like the reflection they saw in the mirror, or, to keep up with the times, the selfie they saw on their phone. With the headline Tinder and the Dawn of the “Dating Apocalypse”, the article characterized Tinder as part of a proliferation of hook-up culture — an image Tinder has tried to shake to little avail.

Hell hath no fury like a tech company scorned, and soon Tinder's Twitter account was railing against the article's merits, emphasizing Tinder's many uses and questioning the piece's journalistic merit. Why couldn't Vanity Fair have simply written a puff piece by working with Tinder's public relations department, the company actually wondered on Twitter.

First there was derision, then an apology. “Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted,” the company said in a statement to The New York Times and other outlets in the bright light of the next day.

Still, many were left with the impression that Tinder was unhinged — not unlike a sort of crazy, pathetic person using Tinder itself.

Hmm. What would it be like to match with an entity as terrifying as Tinder's Twitter account? That's exactly what we imagine below.

Heyyyy, what's up? You look like your into fitness!


Ha you're funny! Love a sense of humor. What brings you to Tinder lol?



Totally agree — down to be friends and just see what happens, you know?

Agreed! Tinder can be a little weird but it's definitely eye-opening.

Whoa! Big marriage talk already — LOL — jk I personally don't know if I want to get married?

Right now I'm mostly about hanging out trying to meet people, some clubbing. How about you?

I'm a vegetarian lol it's for health reasons mostly. Anyway, what would you wear if we went on a first date (wouldn't have to be to the club!)

LOL psycho, huh? Idk, mental illness effects a lot of people and I hope we're all asking for the help we need.

Maybe we should start with dinner! Do you like to cook? I love going to the farmers market and getting fresh ingredients!

Hmm. If you don't mind me asking, how do you get along with your exes?

Personally I try to remain friends, which I think speaks highly of a person.

I don't really like that — maybe we're not a great match. Which is cool too! Good talking to you you definitely seem perfect for somebody!

Totally! But I don't think I'm interested and honestly i can't tell if you are?

Ummm...


Yeah, definitely, let's play nice okay? You're right, Tinder is about being cool to each other!


I really don't know why you're so focused on marriage... we haven't met and I told you I'm not sure I believe in it because of its roots in property exchange.



This is just a humor piece!

Carrie Bradshaw wasn't really a journalist though....

Okay you seem crazy and desperate.

I think I have to block you, I'm sorry this didn't go better.

Bye.