As promised, following their conditional use approval, SoulCycle is all set to move in to the former Diesel Store/Bank of America at the prominent corner of Castro and Market Streets. As Hoodline reports, remodeling is underway for the spinning gym which was recently parodied with the help of Nick Kroll on The Unbreakable Kimmy Schmidt with plans to open by early summer.
The space is going to accommodate a single, 50-bike spinning studio, along with locker rooms and a merch area, and it looks like all those tall windows are going to have to be heavily shaded to achieve to SoulCycle's dim, candlelit aesthetic.
This will be the third SoulCycle location in the city, with others downtown and in the Marina. Reservations for classes can be made online, and they'll be going for the rather steep price of $30 apiece, with prices going down if you buy multi-class packages.
Also, SoulCycle plans an opening kickoff party at the Castro location with a DJ and "healthy snacks," and perhaps by "early summer" they're aiming to be open before Pride weekend at the end of June. A SoulCycle rep tells Hoodline that they will have their own float in this year's LGBT Pride parade.
Anyway, here's Nick Kroll and Tina Fey's version.
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