Not surprisingly, the enormous, five-story, 182-unit apartment complex that's under construction on the block that was formerly taken up by the Central Freeway on- and off-ramps, between Oak and Fell and Octavia and Laguna, is going to be quite expensive to live in. As Hoodline shows us, the first units that will be coming available this fall will start at $3,135 (for a studio!) and $3,545 for the lowest-floor one-bedroom units. But sure, there's complimentary package acceptance service, and rooftop terraces.
The building will be managed by Avalon Communities, a national apartment brand with dozens of properties in the Bay Area alone, including the new AVA at 55 9th Street (where studios start at $3,060), and the Avalon at Mission Bay North (where 1-bedrooms start at $3,500). The actual address of this one is 325 Octavia, and it will be called Avalon Hayes Valley.
The marketing copy, like pretty much all luxury rental marketing copy, is fairly nauseating:
You've put a lot in to get where you are. You deserve the freedom to enjoy it. So go ahead. Shed the hassles of ownership without sacrificing the comforts of home. Rent to live. Avalon style.
That's how to sell a lease for something equivalent to a mortgage anywhere else, including probably some parts of S.F.
Did I mention the 2-bedroom view units here will run you $5,900?
Anyway, this is a rendering of the roof deck.