Now that waiting in line for brunch is passé, and Lime's notoriously drunk breakfasts are a distant memory, a new invite-only brunch club wants to bring all the flair and exclusivity of VIP bottle service—for better or for worse—to your bottomless mimosa Sundays.
The group is called BRVNCH and will launch their clubby brunch concept next month at an undisclosed location. According to a press release the concept is aimed squarely at "San Francisco's elite party crowd" and claims, "New York expats and Vegas aficionados know that brunch is must more than just omelets and Bloody Mary's and now BRVNCH is here to educate the Bay Area on its favorite pastime."
Tickets for the first event on June 29th start at $300 for bottomless Moet Chandon mimosas and Ketel One Bloody Marys and jump to a whopping $2,500 for private table services with your own personal server and bottles of booze. There will, of course, be a world-class DJ present to get your head pounding and your fists pumping, in case your Saturday night was too tame.
As for the actual brunch, food isn't the main draw for this crowd, apparently. The venue won't be revealed unless you plop down for a ticket, but a representative for the group hinted to EaterSF that "one of San Francisco's most exclusive dining venues" is involved and there will be something of a buffet set up with a crepe station, charcuterie, eggs Benedict and french toast.
The first event in June will be the only one open to the general public. After that, attendees will be initiated into the members-only BRVNCH society and new members will have to prove their brunchworthiness through an application process which reportedly includes questions about your chosen profession, your neighborhood and why you deserve to be allowed to plunk down three Franklins to drink in the afternoon.
