A deal to sell a Playstation 4 console over Instagram went bad on Sunday when a 22-year-old man was shot and killed in the Bayview by the buyer who lured him there.

The incident happened at 3:30 p.m. near Mendell Street and Galvez Avenue, in the vicinity of Highway 101, as KTVU reports. The suspect reportedly had the victim and his 22-year-old girlfriend drive from Hayes Valley to an agreed-upon meeting place in the Bayview to sell him the PS4 for $600. The gunman shot the victim before he had gotten out of his car, and fled with the device. The victim, who had driven out to the meeting place with his girlfriend, tried to speed away but stopped at a gas station to seek help from a police officer. He later died at SF General. She spent most of the evening at Bayview Police Station providing police with information about the incident.

The PS4 is a prized commodity this holiday shopping season, after its November 15 release, and as you can see here it's being offered by private sellers throughout the Bay Area for upwards of $550, well over its $399 retail price, due to scarcity.

Lieutenant Tim Plyer of the SFPD told KTVU, "I don't know [if this kind of online sale deal is] unique to Playstation or anything else. People do robberies, and I don't know why this one transpired, but we'll do all that we can to investigate it."

Police are looking for leads in order to find this horrible individual. Anonymous tips can be called in to 415-575-4444 or by text to TIP411 with "SFPD" in the subject line.

Update: The Chron identifies the victim as 22-year-old Ikenna Uwakah of Daly City, and says the incident happened "in an industrial area near Bayshore Boulevard and Jerrold Avenue." They're also, for some reason, trying not to say that this was a Playstation 4, though that was earlier reported by multiple sources.

[Bay Area News Group]