It's a red-letter day, folks, for today you no longer have to strain your eye muscles from all the eye rolling you do while walking down 24th Street. (We tease, sensitive Missionites!) Wise Sons mercifully opens a new location downtown San Francisco/SOMA at the Contemporary Jewish Museum for the lunchtime crew.

The Wise Sons you know and love (i.e., Evan Bloom and Leo Beckerman) will feature their beloved sandwiches with brined and smoked meats, matzo ball soup, and a specialty vegetarian sandwich.

To-go and outdoor plaza seating: Mon-Fri: 8am-4pm. Dining room in the museum: Mon, Tues, Fri-Sun: 11am-4pm; Thu: 1-4pm. (Wise Sons can also be found open seven days a week on 24th Street and every Tuesday at the Ferry Building.)

Contemporary Jewish Museum: 736 Mission (between Third and Fourth Streets), S.F.; 415-655-7888