In a match made in San Francisco, the Internet's best place to find someone to casually pee on you is teaming up with the city's #1 event for public urination: Craigslist announced today that the company will take over the top sponsorship spot for Bay to Breakers, the 102-year-old 12k footrace and roving bacchanal.
From the press release:
The Bay to Breakers presented by craigslist partnership brings together two Bay Area classics - San Francisco born and bred craigslist, now the world's leading classified ad service, and Bay to Breakers, the legendary 102-year-old San Francisco running race. More than 30,000 athletes from around the globe will descend upon the streets of San Francisco for the 102nd Bay to Breakers 12K running race, set to take place on Sunday, May 19.
"We're tickled pink to sponsor Bay to Breakers," said craigslist CEO Jim Buckmaster. "A fellow San Francisco institution, this storied footrace celebrates the unique character of our colorful city, drawing fans and participants from around the world." [...]
"This is a wonderful opportunity for Bay to Breakers to partner with one of the world's most visited websites and another San Francisco original, craigslist," said Bay to Breakers Race Director Angela Fang. "We are thrilled to add them as presenting sponsor. As the event moves into its second century, we can't imagine a better addition to the Bay to Breakers community."
The race costs about $1 million to put on and the marquee sponsor reportedly foots the bill for about half of that. Race organizers announced earlier this year that the race needed a new headliner after Redwood City-based t-shirt printing company Zazzle decided not to foot the bill for a third year in a row.
In addition to Craigslist, who will get signage throughout the city during the event, the race is also sponsored by:
- Crunchies Food Company, the official natural freeze dried snack
- Dos Equis, the official beer and malt liquor
- SnuggBuds, the official headset
- LinkedIn, the official professional network
- Volkswagen, the official automobile
- Big 5 Sporting Goods, the official sporting goods retailer
- C20 Pure Coconut Water, the official coconut water
- The Hyatt Regency Hotel San Francisco, the official race hotel
The race descends upon the city this year on Sunday, May 19th.