Just like Bill Murray did, fictionally, for Suntory whiskey in Lost in Translation — and in the grand tradition of Hollywood stars cashing in on such things overseas, like Paul Newman in this hilarious 1980 ad for Maxwell House "Blendy" coffee — Leonardo DiCaprio is now an official spokesman for Jim Beam bourbon in Asian markets. Watch him perform some magic tricks with ice. [OhNoTheyDidnt via WOW]