Brilliance In Advertising: 'Welcome To SF! Please F*ck Safely' [NSFW]

Stop AIDS, San Francisco's live-saving nonprofit that helps prevent HIV transmission among all gay, bisexual, and transgender men in San Francisco, unfurled this blunt sign in the Castro over the weekend. You like? You should. It's very to the point. Kudos to you, Stop AIDS.

And if you're worried about how to explain this to your child? Take heart knowing that, instead, you won't have to explain to your child what all those frail and sickly men are doing in wheelchairs. (Yes, we get that HIV/AIDS is a now a somewhat treatable, yet still very fatal, disease, but... you catch our drift. Not to mention that HIV rates are skyrocketing among youth.)