fourth fifth Trader Joe's outpost opens today in the lovely former Cala Foods space at California and Hyde Streets in Nob Hill. We expect traffic waiting to get in to the parking lot to be backed up to Van Ness Avenue by mid-afternoon.
The official grand opening and lei-cutting ceremony doesn't happen until Monday, December 3rd (one year to the date after Cala Foods locked the automatic doors forever), but neighborhood fans of Two Buck Chuck and Candy Cane Joe-Joe's cookies have spotted signs indicating the store will soft open today for Nob Hillians looking to beat the store's inevitable lines.
No word yet on what the cartoonishly tropical grocery chain or their developer the Prado Group has done with the store's interior, but we imagine underneath that swooping roof it looks exactly like every other Trader Joe's store you've been in. (Pro-tip: The free coffee is near the back and they stop serving it after 3 or 4 in the afternoon.) If anyone gets a look at a particularly hellish looking checkout line, please don't hesitate to share.
Update: Curbed has photos with all the gratuitous cheese section shots and cheap wine porn you could possibly stomach.