As is monthly tradition around here, we present our 10 favorite utterances from the October issue of The Gazette, "San Francisco's original social network." The Gazette may have dropped the "Nob Hill" from it's name a few months back, but true to their "An Attitude... Not an Address" catchphrase, the magazine retains its Nob Hill voice. In this month's issue: the galas, the generosity, the men's fashion and how to look smashing on the red carpet.

  • "Oh boy—the Nob Hill Gazette has been printing for 35 years" — Lehrman's Letter From The Publisher, echoing the embarrassing "34th Anniversary... Woo hoo!" exclamation on the cover.

  • "It’s been referred to as 'hell week,' the September rituals when our city’s notables walk the back-to-back red carpets of the symphony and opera galas." — Val Reilly, explaining the hellish ordeal that is gala season in San Francisco.

  • "The trend is for teeth to get whiter and whiter. They’ve actually had to develop all new shades of porcelain to match what people are doing with their smiles because of all the bleaching. There used to be a shade we would call ‘Hollywood white’ and now that shade is almost yellow looking. Yesterday’s Hollywood white is today’s yellow!” — "Society dentist" Alan Malouf, describing the unrelenting whiteness of Nob Hill.

  • "I like turn-of-the-century, tailored, emphasis on lifestyle, hand-sewn…the English tailored look. I wouldn’t say ‘dandy,’ but a little more cleaned up. But anyone will tell you—they see me in Havaianas flip flops half the time." — Interior Designer and runner up on The Gazette's 2012 Best Dressed List confessing a cardinal fashion sin. (Emphasis, ours.)

  • "I really pull pieces from a lot of different places. Willie Brown has a great look, and I get inspiration from him and his style." — Gazette Best Dressed winner and AT&T president Ken McNeely explaining how the Dandy Willie style never goes out of fashion.

  • "I am a diehard Giants fan, and who is not? We live and die every day during the season with the team’s soap operatic trials, tribulations, and traumas... When it comes to the good-old battered 49ers, however, I am that vilest of creatures, the fair weather fan who only gets involved when the team starts winning." — The always delightful Gerald Nachman, explaining the ambivalence of San Francisco sports fans.

  • "In wine and food pairings, there are no rules.” — Wine correspondent Ed Schwartz explaining the only rule of wine pairing.

  • "Eyelash extensions are said to take ten years off your age. Users include the Real Housewives of Beverly Hills, Paris Hilton, and Lindsay Lohan, whom we don’t talk about anymore, and extensions can turn any Dull Dora into a femme fatale." — Sandra J. Swanson's lengthy piece about eyelash extensions and recovering from a debilitating Latisse addiction.

  • "A lot of socialites are doing Restalyne and Botox, but I think they have enough common sense to do it very discreetly. These ladies look good for their age and station in life; not like they’re in the Witness Protection Program." — UCSF Dermatologist Richard Glogau, again from Val Reilly's gala beauty piece.

  • "...because I’m more into technology: digital distribution and Webisodes—that’s 'Web' plus 'episode.' Webisodes are like sitcoms, a mini-series on the Internet." — Film producer and socialite offspring Todd Traina, explaining the Internet for a Nob Hill crowd.

Notable byline: George Rathmell, who penned this piece on the history of the Irish Coffee, has a byline that reads: "George Rathmell holds his own record—for contributions to the Nob Hill Gazette, having produced more than 50 articles and counting."