While tourist Nathalie Rollandin was shooting the honey-kissed sunset at the Golden Gate Bridge last week, a nearby rogue seagull wasn't having any of it. The crafty bird snatched her GoPro camera and flew away. The bird later dropped the camera at the St. Francis Yacht Club, but not before shooting picturesque scenes while soaring above the bay.

"A San Francisco sunset I will hardly forget," Rollandin said.

UPDATE: Could be a viral campaign, as some commenters have pointed out. Oh!

UPDATE 2: Yes, and here is the AdAge piece confirming the company's marketing push. Brilliant job, btw.

[via UA]