Yep. It's the end of days, folks. And in a bid for internet celebrity, this young fellow let his friends light his hair on fire, multiple times, while feeding him flaming Doritos.

One of them even lights a cigarette off his burning coiffure, while another shouts, "This is what the fuckin people want!!" This appears to be the work of a Canadian comedian by the name of Sean Lamothe. Here, btw, is the earlier experiment where always-game guinea pig Kev tried eating flammable Doritos a few weeks back.

As Buzzfeed's Matt Stopera succinctly puts it, "If you needed anymore proof that this generation is the GREATEST generation here it is."