After almost a decade in Union Square, local lifestyle magazine 7x7 will pack up their staplers and Post-Its and move to SOMA—glorious, rad, joyous, dirty, homelessy, wealthy South of Market. The publication(s) will move into the
old Chronicle Books spot at 680 Second Street, right next door to Ironside (home of the city's best Cuban sandwich.) But why the move? SFist asked Chloé Harris, 7x7's sparkling new executive editor, for more details.
"We're making the move to SoMa to join our sister company, Chronicle Books, at 680 Second Street," Harris explains, adding, "We'll miss Union Square—we've been here since 2003 and have grown very used to window shopping at lunch—but I think we're all excited to launch the new look of 7x7 (redesign debuts in March) from a fresh new space. The building is architecturally stunning, and I love the creative energy coming from all the tech startups, design and artist studios in the neighborhood. I know our sister mag California Home + Design is looking forward to that, as well as to proximity to the design center."
7x7 will get to call Current TV its neighbor.
Also noteworthy? The office space, a mixture of glass and opulence, won an American Institute of Architect Award for its stellar interiors.