MC Hammer is unhappy with his Google results, apparently. The former rapper, preacher and Cash4Gold.com spokesman added "search engine entrepreneur" to his resume yesterday when he announced his new search tool WireDoo at the Web 2.0 Summit in San Francisco. Besides having a name more outrageous than those parachute pants, WireDoo's goal is to focus on "deep search" and something he just made up called "relationship search", which will attempt to connect search terms with related topics.
Although Hammer didn't reveal too many details about his new search engine, he told the crowd, "It's about relationships beyond just keywords." If you're searching for a home, for example, you might want to know more about the surrounding neighborhood and how to finance your purchase. Or, if you prefer the company's awkward tagline: "Search once and see what's related."
Although plucky startups might think they can't touch Google's chart-topping search behemoth, Hammer is, as always, too legit to quit. Mashable reports Hammer's team has been already put in two years of work on the product, which is currently remains in "pre-Beta" mode.