We know, we know. We needn't add to the breathless buzz about the new goddamn phone that Apple just released today, but you know half your friends are getting one, and we just can't resist sparking a friendly discussion in the comments from all you eye-rolling Android devotees. Reporting from the scene at the downtown S.F. Apple Store, SFist's Brock Keeling tells us that "lines were swift" this morning and he is the proud owner of a spanking new white model.
The Appeal, meanwhile, reports that the line was a modest 150 or so long this morning before the doors opened at the store, and they likewise report that everything moved along efficiently with the first crop of buyers. They even speak to a man from Cole Valley who got in line at 6 a.m. with his Golden Retriever-poodle mix who says, "I'm not loyal to any other brand but Apple."