This is how you do a mayoral campaign TV spot, people. While SFist doesn't do political endorsements -- SF politics remain far too inside-baseball to be comprehensively relevant; we trust that most of you know what to do inside a ballot box, anyway -- we do rabidly champion almost everything we like on TV. And hey, this TV ad for Bevan Dufty's 2011 mayoral bid isn't too shabby.
It's got everything: an Instagram-esque hue, a clean Muni station (Montgomery, yes?); a pledge to fix Muni and make it a magical experience (please, someone, for the love of God, do this); Sidney, Dufty's gorgeous little daughter with the world's best haircut; and best of all, dance moves. We approve. See for yourself:
Well played, team Dufty.