Contagion, the Soderbergh et al. outbreak thriller we've been keeping tabs on for awhile now is finally out in theaters today. And since you've already seen the trailer and read up on the reviews, why not enjoy this brief docu-mercial in which Warner Brothers' Canadian marketing team whips up two tiny billboards made entirely of bacteria for display on a Toronto sidewalk. Although they didn't look like much on day one, by day five the two signs are fuzzy, disgusting and prominently displaying the name of the film. Now, please don't try to put your grubby hands on our popcorn.

[WaPo]