The indetitagible Allan Hough at Mission Mission brings us news that Yelp now offers a 'hipster' (e.g., people who call themselves 'nerds') denotation in the ambience field. As the image here shows, Gracias Madre in the Mission, it seems, is teeming with scenesters. Delightful!

Hough notes: "And what with the hipster backlash becoming more and more violent, do businesses really want to be associated with the dirty word? Maybe it’s a revenue play. I bet local businesses will pay through the nose to have the 'Hipster' tag removed."

Well played, Yelp.